As a small business, it is more economical to ride on the backs of successful e-commerce giants in the industry, and when you have built more than enough audience for yourself online, you can launch your own website. We live in an e-commerce era (not just in Nigeria but globally), and small business owners need to consider having an online presence that enables them to sell and showcase their products to a much broader audience.Įven though a majority of you may want to start by launching your own e-commerce website, the major question will then be how customers will find you online.
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